Our Story

Smiley Bars was founded by two friends passionate about health and fitness, Arian Oki and James Rankin. One day after working out together, James and Arian were trying to find a quick bite to eat, so they went to buy a nutrition bar. They were shocked to find that the available bars were far from “natural”, with many ingredients that only a chemistry major could understand, and devoid of the nutrients present in whole foods. They embarked on a mission to bring change to the industry, and that's when Smiley Bars was born.